Thanks to Gloria of Little White Whale for spotting this campaign by Colombian ad agency LOWE/SSP3 for the Colsubsidio Book Exchange. To highlight the tagline - "come with a story and leave with another" - each minimalist illustration hides the shape of a second literary character within the lines of the first. Just shift your vision. Can you see them?
Answers after the jump...
Snow White/Sherlock Holmes
Harry Potter/The Trojan Horse
Little Red Riding Hood/Moby Dick
It's just like that old woman/young woman graphic, but so much more clever.
Holy crap, that is so cool! I didn't get it until the third one. Which makes me feel kinda dumb. Guess I'll go pick up a book now.
ReplyDeleteThis is really cool... I love. Things that make you look twice!
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Ha - the third one was the only one I couldn't get. Guess we're a perfect team. :)
ReplyDeletei saw these, they are so neat!
ReplyDeleteThis is the cutest! I saw Harry Potter and the Trojan Horse immediately, but it took me forever to find Sherlock Holmes in Snow White.
ReplyDeleteI love this! These are very clever and gives you just enough to think about. Enjoy your weekend.
ReplyDeletevery cool indeed! and so thinking outside the box!
ReplyDeletewoooooah. beautiful, elegant and a great cause!
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